Brand style guide Scala Sports
This brand style guide is established to ensure adequate and consist brand representation. Please follow the guidelines below in any Scala related references.
Scala made the decision to rely on two types of fonts, possibly with the extension of one accent font. The fonts are distinct based on the use in text: headers (main font) and text (body font). The fonts are chosen in order to align with the brand image of Scala. Enjoy using!
The poppins font represent minimalistic, geometric, perfect circles. This is derived from our love for sport (balls) and give a professional/trustworthy but also happy feeling at high readability.
Difference can be established between types of headings by using alternative sorts of poppins (extra light, semi bold), or more: https://fonts.google.com/specimen/Poppins?query=poppins
The raleway font is known for its roundness, minimal, sharp and functional look. It is the ideal combination with the poppins font and perfectly suited for great readability of body text. The ralwey font supports the brand image of Scala through references to its key areas: happy. professional. for all.
Scala makes use of their own color palette to support its brand image. The color palette consist of (shades of) three primary colors, namely Scala green, Atomic Tangerine orange and Baby Blue eyes blue. These colors represent nature, growth, energy, fun, clean and trust. These colors are supported by neutral color (shades) of black, white and grey.
Macaroni & Cheese
Bright Navy Blue
French Sky Blue
Babye Blue Eyes
Outer Space Grayola